Macy Wallace

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Macy Wallace

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My Experiences

Dry eye-drop launch "Miebo", that I assisted!

Ocean Casino Resort - Marketing Intern

I collaborated with the social media team to increase brand visibility and engagement through influencer partnerships. I also had the priveldge to attend the Best of Philly Soiree to network and gain industry insights. I developed skills in event marketing, campaign planning, and cross-functional collaboration across divisions such as Entertainment, Hotel, Food & Beverage, Casino, and IT. Towards the end of my time with Ocean, I presented a capstone project on ShopOcean’s Marketing Calendar to highlight strategic planning abilities. Finally, I supported key seasonal initiatives, special projects, new venue launches, and Ocean Rewards events, providing operational and logistical assistance across various marketing functions.

4-Year Furnish - Founder and CEO

I lead team operations, digital marketing, and the development of a Shopify website and e-commerce platform to prepare for a seamless launch in December, 2024. I establish logistics partnerships and secure a delivery service to drive growth. Additionally, I conduct market research and plan campaigns to boost brand awareness within the university community. I recruited a team and coordinate launch events to ensure a successful brand debut and strong engagement.

Bausch + Lomb - Pharmaceutical Sales Operations Intern

I supported the pharmaceutical sales team’s daily operations, managing data entry, Salesforce communications, and marketing and management planning. I collaborated closely with the marketing team to facilitate the launch of the new dry-eye product, Miebo, contributing to campaign planning and execution. Additionally, I shadowed a sales representative to gain practical experience in client relationship management.

Tommy Meehan Photography - Social Media Marketing Specialist

I created Instagram and TikTok social media posts and stories promoting Tommy Meehan Photography. I also formed online connections with potential clients and set them up to book their personal sessions. I would suggest trendy, advertising ideas to better Tommy Meehan Photography's’ social media presence.

Resume

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Macy Wallace

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